Before I bought the book, however, they forwarded onto me this video that I embedded below. 5 minutes into it I paused it, grabbed a notepad, and filled 3 pages front and back with note and insights. The concepts of this video and book fundamentally change the way that I lead.
Sinek's fundamental thesis supposes what it would look like when we examine the traits of strong leadership through an biological, anthropological lens. His findings may surprise you. It turns out that the most affective leaders may not always be the Alpha-type.